PRES
We were approached to make a video to support the Postgraduate Research Experience Survey, which is a national survey, open to all postgraduate research students. It collects valuable data, but we also wanted to show how the feedback was used at SHU to improve student relations. Historically engagement was quite low, but with our help the response rate improved to over 70%
Adobe Character Animator is a powerful tool that allows us to quickly animate a 'puppet', which automatically syncs with the voiceover. Using a lecturer that the students knew, for the voiceover, helped to make the video more personal.
Potential Use Cases
In this case the video was successfully used to increase engagement with the survey. It not only expressed why the survey was important, it also showed how the feedback had been used at SHU to improve conditions for the students here.
Timescales
The project took about three weeks to finish.
Client Involvement
The client drafted a script which we workshopped together. They helped to compile further information when we needed practical examples from each of the Research Institutes. The academic who provided the voiceover helped to further edit and refine the script.