The level 5 elective Digital Marketing module is designed to help students develop business skills with real clients to help them prepare for placements in the following year.
Working in groups of 5 or 6 they help to develop digital marketing strategies for the small businesses and charities they are working with. They write an analysis of the current approach to marketing and a six month plan, which is presented to the client via screencasts.
Sue introduces herself and explains how the module is organised and run
